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In addition to a full-scale redesign of the AndersonFloors.com website, one of the challenges that Brunner Digital faced was to help Anderson address the way that their brand portfolio came to life online. Subsequently a large-scale database redesign effort needed to be completed before the catalog portion of the site could be completed. In addition, one of the goals for the website was to make the sample-ordering process much more streamlined and easy to use. As a result of the redesign, order samples increased immediately after the site was completed.
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