Bank executives know that regulatory change can make or break their business. High employee turnover on the frontlines makes compliance an even bigger challenge. For more than 100 years, the American Bankers’ Association has been helping banks keep pace with industry change. By offering free, frontline compliance training over the internet, ABA generated more than 2,000 license downloads and opened the door to 100 new member banks.
A microsite served as the hub for an integrated campaign that included print, PR, paid search, telemarketing and direct. ABA was able to track real-time results, organize and process sales requests and adjust the campaign to optimize results.
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